About Us
Founder Story
For as long as i remember, i have always loved the idea of building a business with my whole heart. The part of creating something excited me beyond that it really made me feel home like i was meant to do this.
Fast forward to being a mother of two, it all started with searching the right product when I had my first kid. I knew exactly what i wanted, and what was missing in the market, thats when the idea of building a conscious and mindul products for kids sprouted. For 4 year, i worked non stop on the background rentlessly trying formulas for each product, brainstorming sustainable packaging. Staying true to my brand value every step of the way sometimes even meant shifting the launch date multiple times to make sure every detail reflects our commitment to sustainability.
Ayurvedic Chemical free Baby Care:
Baby’s skin are soft and prone to lot of skin issues due to environmental pollution. We wanted to formulate a chemical free ayurvedic product that fights dryness , rashes , itching, redness , Psoriasis, Eczema, Atopic dermatitis, Rosacea, blemishes, skin irritation etc. With the wisdom of traditional authentic ayurveda we handpicked ingredients that help fight these issues in baby’s skin. Our Products are made using ayurvedic preparations and methods without adding preservatives, artificial colours, sulphate , parabens, SLS, SLES, silicons, Lead, Petrochemicals, EDTA etc.
Our formulation nourishes your little one’s skin and eyes from within. It helps cleansing baby’s skin retaining the essential moisture.
Sustainable Packaging
To make it plastic free in each product packaging was very challenging, it consumed 70% of the time in this 4 year journey to create this brand. I almost gave up, that’s when I heard a packaging supplier say ‘You Can’t Live Without Plastic’. It made me sad how people accepted it and not seeing the over all picture of damaging Mother Earth slowly. I wanted to break this chain. I wanted to do my part. Be the change that I wanted to see.
Worked on every detail to remove plastic use in our packaging. We did not even laminate our product labels for looks, that’s how specific we were.
Most of all, i wanted to build a brand with true “authenticity” , one that is “kind on mother earth” and a choice every mother would be proud to make for their little ones.
Here it is; crafted from a mother, for all the mothers✨